What is a BRAND SIGNATURE and WHY you should have one!

What is a Brand Signature made of and how is it communicated?

An individual’s brand signature comprises her values, goals and personal style.  She shares it through every medium of expression including: how she dresses, how she writes, what font she uses, her email address, her twitter handle, the colors she wears, how she speaks, where she lives, and how she decorates her home office..

A business’ brand signature comprises the company’s values, mission and style.  The company share’s it’s brand signature through every touchpoint including: it’s LOGO/ICON, Tagline, Website, Product Line, Twitter Handle, Social Media Exchanges, Business Location, Mission Statement, Marketing/PR Campaigns, Owners/Employee’s Brand Signature’s, Presentation Style, Communication Methods, Sales Processes, and Customer Service.

Building a brand signature requires some skill.  My Signature offers the resources and community to teach women the skills to successfully build their brand signature across every area of their personal and professional life.