Strategy: no. 68/365 things that influence your personal brand signature

Strategy: a plan of action or policy designed to achieve a major or overall aim. Talk to anyone in the branding profession and they will tell you that strategy is very important. From the My Signature perspective, we want to marry our true nature with a strategy that assists us in reaching our goals. For example, someone’s true nature might be very laid back and relaxed, but they want to sell their services. Part of our strategy will be sales and therefore we will strategize the best way to stay consistent with their true nature, but also to present well for sales presentations.

What about this person’s true nature is a good selling feature? Or how can we create a good selling feature from this person’s true nature?

The strategy is a major ingredient in a successful brand signature. Start by asking yourself what your goals are and then think about your audience. What will appeal to them? Now how does that appeal fit with your true nature? It’s like a puzzle. Get all of the pieces together and then figure out how they all fit!